Bad Data and 10+ Minute Video Ads Were Killing This Account - Here's the Fix - Perpetual Traffic | Lyssna här

Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.

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Posting more content doesn't automatically mean better results. One of our favorite clients learned that the hard way after posting 156% subscriber growth in under six months. Such growth never sustains on autopilot, and figuring out why is what separates a good agency from a great one.

In this episode, Tier 11 growth strategist Thomas Mcnaught joins me to unpack the full growth diagnostic we ran for the client. We cleaned up messy attribution data, discovered 10-minute video ads with a 0.01% completion rate, and made the counterintuitive call to kill state-specific targeting entirely, letting Meta's algorithm do what it does best.

The result? A 20-25% CAC reduction in one week, with more upside coming. We get into creative diversification, campaign consolidation, and why Google and Meta aren't competing but assisting each other. Listen in and then review your ad account for the same red flags.

In This Episode:

- The importance of building a true source of truth across platforms

- Optimizing Meta Ads using better campaign structure and data

- Why long-form video ads may be hurting creative performance

- How creative diversification improves Meta Ads results

- The dangers of overly specific state and location-based targeting

- Optimizing customer acquisition cost instead of vanity metrics

- How Meta, Google Ads, YouTube, and organic traffic work together

- Using media efficiency ratio and attribution tools to measure growth

Mentioned in the Episode:

Part 1 of the Case Study: https://perpetualtraffic.com/podcast/episode-792-156-more-app-subscribers-in-six-months-heres-how-we-did-it/

Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite