A new UK poll reveals that being “cultured” now means knowing your films and TV shows as much as your books—think The Godfather, The Matrix, and Game of Thrones. Over a quarter see movie knowledge as a sign of taste and intelligence, while nearly half use pop culture to spark social conversations and avoid FOMO. Many even prefer adaptations over novels, with Gen Z leading the charge—watching has become the new benchmark for cultural fluency.

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