Apple’s rolling out a major App Store overhaul in the EU, ditching complex per-install fees for a flat 5% commission on external app distribution and web transactions — a move aimed at appeasing regulators after past fines and backlash over “malicious compliance.” Developers now face lower rates: 26% for in-app purchases (down from 30%), with some qualifying for as low as 15%. Alternative payment methods hit 20%, dropping to 10% for eligible developers. Apple’s also loosened barriers for third-party app stores, removing download thresholds and allowing public companies or VC-backed firms to qualify. But safeguards remain: external links blocked in kids’ apps, and parental approval required for under-18 purchases outside the App Store. It’s a balancing act — simpler rules, but still layered with conditions.
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