Arsenal’s bold new ticketing strategy is paying off—over 100,000 fans snagged match tickets last season, a 10% jump from the year before. By ditching old systems and rolling out tech that banned 74,000 rule-breaking accounts—including 300,000 bots—they’re shutting down scalpers and letting real fans in. While longtime supporters grumble about tougher access, the club’s pushing back with ID verification and making away games more affordable, even letting members use points to travel. It’s not perfect, but it’s working: more Arsenal fans are actually in the stands, and the club’s clearly serious about keeping tickets fair.
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