Woolworths is riding a massive sales wave fueled by their latest Ooshie collectables campaign, with experts predicting a potential four-percentage-point edge over Coles in July and August — possibly adding $100 million to their bottom line. Demand is so high they’re expecting to run out by the end of the week. This isn’t the first time supermarkets have leveraged collectibles — Coles’ “Little Shop” and “Stikeez” campaigns proved wildly successful before. The Ooshies’ magic? Kids pestering parents, minimum spend rules, surprise reveals, and the thrill of hunting rare figures — all driving repeat visits. Online communities are already trading them for thousands (though no confirmed sales), and Woolworths is helping by hosting swap days. But the real test? Keeping shoppers hooked once the toys vanish — and we’ll see how it plays out when Woolworths drops its next sales report.
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