A low-budget indie flick called Niu Lai is crushing box office expectations, raking in over 11 million yuan after barely any hype—outperforming major Hollywood releases. Fans are rallying behind its “hand-crafted” (if questionable) animation as a rebellion against AI content, while others see it as a stock market hopeful. Theaters are scrambling to add showings, turning it into an unexpected summer smash. But state media’s warning bells are ringing: is this the new standard for cinema—or a sign theaters are losing their grip on quality?

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