CeeDee Lamb’s franchise-tagged season is heating up, with Dallas holding the reins until after the Super Bowl. If Lamb keeps his elite 2023 form—1,400 yards, 9 TDs, Pro Bowl honors—he’ll be worth top dollar. Could Dallas match that? Or will he bolt for greener pastures? The Cowboys could theoretically afford two superstar receivers like Lamb and another big name, using cap gymnastics to make it work. It’s a high-stakes gamble: Lamb’s performance dictates his value, and Jerry Jones says they’re ready to pay.

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